Scientific Games to Launch Lucky Scratch Card
Saturday, 1.10.2011
The American lottery corporation, Scientific Games, has revealed that they plan to launch a combined instant lottery scratchcard game and pre-paid Master Card gift card, which will be known as Lucky Card.
The major global payment services companies, Western Union and Master Card came together to create the Lucky Card which will be introduced into the pre-paid gift card industry next year. The industry is anticipated to reach more than $17 billion in the United States this year.
Jim Trask, Scientific Games Printed Products Group President said, "Lucky Card is an exciting new product that not only offers consumers a creative alternative to the traditional pre-paid gift card, but opens the door to new markets and new revenues for our lottery customers."
"Sold at big box stores, drug store chains and existing lottery retailers, gift cards are an entirely untapped opportunity for lotteries and the Lucky Card is a best-in-class concept that's earning positive early reactions. With the gift card industry expected to reach over $17 billion in the United States this year, we believe the Lucky Card has great potential for the lottery industry."
Lucky Card will retail for $25 and will give the recipient a $20 pre-paid Master Card voucher that will be able to be used in any location that Master Card is accepted, as well as an instant lottery scratchcard. Recipients will have the chance to win up to $500 on the scratchcard.
"Lucky Card is competitively priced for the existing pre-paid gift card market, which typically adds a surcharge of four to five dollars to a $20 gift card with no additional value offered to the customer," a statement by Scientific Games revealed.
