PariPlay and Hybrid Interaction Join Forces
Monday, 23.01.2012
Have you heard of PariPlay Technologies? Launched in 2011, this is an online software provider specialising in online scratchcards and despite them being in their infancy have a number of successful websites and mountains of PariPlay powered scratch games under their belts. Though they bring a brand new and fresh collection of fun-packed games to online scratchies fans, it’s an extremely competitive world, and PariPlay have realised that to get ahead in their mega competitive industry, they needed to enlist some help.
In an attempt to “strengthen its revenue-generating foundation”, PariPlay chose Hybrid Interaction Limited – a leading customer maintenance organization consulting company who specialise in online gaming - who promises to provide the floundering PariPlay with direction and client dissection as well as arming the software company with better marketing strategies to ensure that PariPlay can optimise their operations and promotions so that PariPlay can enjoy the fruits of all their hard work instead of sitting back and watching other software Kings like Microgaming and NeoGames take centre stage AND their custom.
Chief Executive Officer for PariPlay, Gili Lisani stated: “We’re living through one of the most critical times in our industry’s history so we want to ensure that we’re doing everything it takes to provide our customers with a first-rate experience while building a sustainable revenue structure. We’re confident that Hybrid Interaction’s consultants can help us address both of these issues. Its extensive experience in iGaming retention management helps ensure that our marketing initiatives will continue to be effective in the years to come”
It would appear that PariPlay are in very good hands. Hybrid Interaction Limited have an impressive portfolio of clients including Bwin Poker, Playtech and Casino Club to name just a few and have a proven track record in providing some of the very best Loyalty Marketing solutions in the industry.
